Massage candles and lubricant kits from Biomed Nutrition

An absolute novelty of the brand are massage candles with pheromones. They have stylish packaging, but the main beauty is hidden under the lid. Inside the metal jar lie two candles in the form of yin-yang. They differ only in color; form, flavor and composition are the same. Why are there two of them (well, except that it is simply stylish and beautiful)?

Maxim Kalyatin (founder and CEO of Biomed Nutrition) explained why the package turned out to be just like this: “We thought for a long time what package the massage candles should contain, and decided to pack two candles in one. With this solution, you can simply light one candle for flavor, use the other, or use both of the two hands. It is always convenient to put two candles by the bed, by the bath, the symmetry is beautiful. Despite the fact that the shape of our candles is symbolic, it also carries an important practical property. While many other massage candles melt only around the wick, leaving a lot of wax along the walls, our candle, also due to the natural oil, melts evenly. The entire contents of the bath turns into a liquid, oily, velvety structure that does not burn during application, and it can be fully used.”

The composition of the candles was clarified by Julia Isachenkova (Deputy General Director): “The basis of all our candles is coconut oil and shea butter. It perfectly moisturizes the skin. Our candles can be used in intimate areas. I note that the aroma (during combustion – Ed.) from them is not as strong as from specialized aroma candles. They are intended for the body and reveal on the skin. ”

The collection includes ten fragrances that complement the range of massage oils from Biomed Nutrition. The completely natural composition leads to the fact that the candle melts even from body heat, in fact, even the candle itself can be applied to the skin.

Returning to the packaging, Maxim noted that the label sought to create an oriental flavor that would fit into the yin-yang image of candles and at the same time complement the beautiful product with design. Pay attention to the fact that the tube with massage oil and the candle with the same aroma look very harmonious in pairs, which allows the store to draw out the display favorably and offer the buyer two products that complement each other.

Another great idea of the brand was gift sets of three lubricants in 30 ml tubes, a total of six combinations. Since the brand has a very wide range of lubricants, it is difficult for the buyer to choose one thing. Now customers have the opportunity to take instead of one large volume lubricant three small ones at once to evaluate them and give preference to what they like. In addition to convenience, the sets look very stylish and beautiful, they are all decorated in the same Russian style, but differently than large bottles of lubricants.

Here is how Maxim commented on the idea of sets: “We carry this Russian style in our products and try to abide by it everywhere. In such a volume (30 ml), nine products were released: cooling, warming, anal, three fruit, safe, healing and universal lubricants . Of these, 6 types of sets are composed of three tubes each. ” Julia added: “This is a great gift for the upcoming Valentine's Day, February 23 and March 8, or a birthday. And for those who are just getting to know our brand, this is a good way to quickly figure out what is what. ”

At the end of a brief conversation, Maxim and Yulya said that the news didn’t end there and noted: “Every day, every week, every month, confidence in our brand is getting bigger, interest is growing. People are already starting to look forward to new products, and they themselves become participants in the process of their creation, giving feedback, fostering our imagination, discovering their desires and needs. And we try to create what people are looking for. ”